Experience
Havas Health Plus
Senior Copywriter
2020 - 2021
At Havas Health Plus, I was a valued member of the DUPIXENT (Sanofi Regeneron) copy team. I am a versatile writer and developed targeted content across both print and digital platforms, such as the HCP website and core marketing materials essential to the brand strategy. I have a distinctive voice that communicates the product platform across all mediums, reaching the HCP or consumer where they are.
W2O Group
Senior Copywriter
2019 - 2020
At W2O Group, I developed exceptional copy across a broad range of platforms (branded and unbranded), such as social media, HCP and DTC websites, and print marketing tools. I worked on campaigns for Pfizer, Biogen, Otsuka, and AstraZeneca. At W2O, I excelled at creating innovative copy, always with a fresh point of view on any given project.
Webmd
Medical Writer
2011 - 2019
At WebMD, I created dynamic copy for site-specific tactics that reinforce brand presence and leverage messaging. I am expert at creating a unique voice that is always tailored to the target audience. I consistently provided strategic content solutions, deliverables, and client facing interactions that exceeded expectations. I demonstrated a keen understanding of brand needs and marketing objectives. I contributed to rapid revenue recognition (launch and program performance) by at all times applying rigorous best practices and sound judgment when crafting, editing, and/or reviewing all content. I executed brand direction with a deft understanding of feedback, established departmental processes, as well as ultimate respect for timelines. This attention to the objectives and parameters of a project proved essential to delivering outstanding messaging and encouraging a unique user experience.
MEDICUS LIFE BRANDS
Senior Copywriter
2009 - 2011
At Medicus, I developed content for healthcare and pharmaceutical advertising in print, interactive, collateral, and direct response in all media to physicians, pharmacists, nurses, sales reps, patients, and formulary committees for Pfizer (EFFEXOR, XANAX, ZOLOFT, DILANTIN), P&G (Metamucil, CREST/ORAL-B), Sanof-Aventis (MULTAQ), Abbot (HUMIRA Gastroenterology – Crohn’s Disease/Ulcerative Colitis).
FCB Health via AREA 23
Copywriter
2006 - 2009
I created the content for direct and online marketing campaigns for healthcare clients Bristol-Myers Squibb (oncology) Reliant Pharmaceuticals (nutraceutical), Boehringer Ingelheim (ARB), GlaxoSmithKline (psychotropic), and Pfizer (antimigraine). Marketing tools for sales representatives ranged from detail aids, patient brochures, reprint carriers to microsites.
Education
the New School
M.F.A., Creative Writing, 2006
Vassar College
B.A., English, 2001
Columbia University, 1999 academic year
the Nightingale-Bamford School
High School Diploma, 1996